SEO On Page and Off Page SEO Explained
All Sites Need Visitors
Any new owner of a website knows that having a website with great content is not enough – the site needs people to find it and visit it in order to be successful. That’s where SEO (search engine optimization) comes in.
Finding Your Site – Search Engine Optimization
To most websites, the vast majority of visitors come their through the use of search engines. In the world of search engines, Google is the undisputed king. So getting good search engine placement in Google is one of the primary goals of any SEO (search engine optimization) strategy.
SEO – What Is It and How to Do It
SEO, or search engine optimization is the work you do to get your website placed highly in the search engines for the keywords that you think will drive relevant traffic to your site. SEO is usually focussed on placing a site high (on the first page) of results in Google for the most important keyword phrases for the site.
There are Two Kinds of SEO (mainly)
One kind of SEO is On Page, the other kind is Off Page.
On Site Search Engine Optimization
On page SEO is simple the attempt to provide content on your web pages that the search engines will index quickly and will put high in the search results for your most important keywords. On page SEO is accomplished primarily through using the key words you are attempting to attract traffic from in your headlines and the text of the page.
What is Off Site Search Engine Optimization (SEO)
Search engine optimization that focuses on gaining incoming links from other sites of high quality is off site SEO. Getting links is what off site SEO is all about.
Which Type of SEO is Most Important?
It is not just a cop out to say that you must do both types of SEO to be successful. Great content is a good start, but your pages must focus on in-demand keyword phrases to get folks to visit your site. And, you must build links from other sites to get search engines to rank your great content highly.
On the other hand, great content without having anyone linking in to the content will mean that your site will under perform compared to its potential.
Dividing your time between off site and on site SEO will probably profit your site the most.
Permanent link to this post: SEO On Page and Off Page SEO Explained
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